! C-NOT SPAM ! Mailing WebProNews

<DIV><FONT face=Arial size=2>An iEntry.com Mailing WebProNews - Blog Marketing Strategies May 07, 2005 http ://www .WebProNews.com Context For Your Blog By Fredrik Wacka - Contributing Writer If you want to gain a deeper understanding of the changing field of communication your blog exists in, take a look at the presentations from WOMMA Summit 2005. The focus is obviously word-of-mouth marketing, and blogs are just one tool from that perspective. But many of the speakers did talk about blogs as part of their strategies. GM Blog in Marketing Strategy Terms I found it interesting to learn more about the thoughts and plans behind General Motors FastLane Blog in Michael Wiley's presentation (pdf). "Company position but candid and transparent" is one of the operating principles, and they also use the blog to "subtly introduce or move to important positions that need more clarity". One of the goals is to use the credibility and influence the blog generates to reach mainstream with a fresh image of GM. Wiley's presentation is all the proof you need to convince yourself that a blog can be a integral part of a marketing strategy, written in the words your Marketing Director feel comfortable with. PETA Staying Relevant For People for the ethical treatment of animals the blog of cofounder and president Ingrid Newkirk is one of several ways of "staying relevant with fresh content daily"&nbsp; Go here to read the rest of the article and to view his links: http ://www .webpronews.com/txt/cfyb.html Google Print Meets European Print By David Utter - Staff Writer Cultural concerns in Europe over Google's plan to put several well-known libraries online trigger a rival effort. Europe has history while America has geography; a comic-book thought that nonetheless seems to be the opinion of some Europeans. Google plans to scan millions of books from libraries like Harvard's and Oxford's, a lengthy task for certain. Then those works would be available online, to anyone with Internet access. But the thought of that much Anglo-American articulation available annoys a number of European leaders. The president of the French National Library sees a danger there, according to an interview with Associated Press. "I think that this could lead to an imbalance to the benefit of a mainly Anglo-Saxon view of the world," Jean-Noel Jeanneney said in an interview. "I think this is a danger."Paranoia? Possibly. Still, the French and five other countries see a need to digitize their own libraries, to preserve works created in non-English languages. The possibility exists that Google and its Continental critics could work together. Members of Google Print visited Paris to meet with library officials to discuss potential inclusion into the search engine's efforts. Another Site Caught Gaming Google By Nathan Weinberg - Contributing Writer Yet another highly regarded site with high PageRank has been caught gaming Google. This time, its Syndic8.com, and once again, Andy Baio is on the case. Last time, if you may remember, it was Matt from WordPress who added over 100,000 spam articles to his website, using his high PageRank to lure Google searchers, who would then hopefully click on the ads. Now Syndic8, a popular RSS feed indexer, is doing the same thing. And unlike Matt, they are quite proud of it. At the bottom of Syndic8.com, there are a bunch of links to the&nbsp; spam articles: . Auto Insurance Quotes . RSS Sports News . Pay Day Loans . Online Personals Resource . Bad Credit Debt . Mortgage Broker Online . Discount Travel . Credit Cards Online . Online Jewelry Store . Cheap Sun Glasses . Online Marketing Methods . MLB Baseball . MCSE Training Database Read the rest of the article: http ://www .webpronews.com/txt/scgg.html ~ Customer Relationship Management Resouces ~ Learn how to effectively rethink and revise your customer relationship management to increase revenue and repeat business. Get the most recent white paper here: http ://action.ientry.net/?RC=61563&amp;AI=21040 For ad details and prices... susan ientry.com Signup for free newsletters:&nbsp; http ://www .ientry.com/page/newsletters ---&nbsp; WebProNews is an iEntry.com publication&nbsp; --- http ://www .iEntry.com iEntry, Inc. 2549 Richmond Rd Suite 200 Lexington, KY 40509To unsubscribe from future WebProNews newsletters reply to this message or email support WebProNews.com with "unsubscribe 250" in the subject. To unsubscribe from any other iEntry mailings send an email request to: support ientry.com<BR></FONT></DIV>